SLA Analytic Portal
The Challenge
The Surplus Line Association of California needed a promotional video to showcase their new Analytics Portal to C-suite executives. The piece required a balance of technical sophistication and accessibility—compelling enough to capture busy executives' attention while clearly communicating the platform's key features in under two minutes.
My Role
Director of Photography / Videographer: Established the visual style and executed all principal photography, ensuring a polished, modern, and high-production aesthetic suitable for a high-level executive audience.
Editor / Sound Mixer: Managed the complete post-production workflow, crafting a concise, fast-paced narrative under the two-minute constraint. Engineered the sound mix for maximum clarity and professional polish to support the video's high-stakes message.
Motion Graphic Designer: Designed and animated complex screen-capture demonstrations and data visualizations, translating technical portal features into clear, accessible, and compelling graphics that highlighted key value propositions for the C-suite audience.