Creative Direction (Editing & Filming): Led the creative vision for both the visual style and the narrative structure. Directed the on-camera presence, lighting, and composition of all executive interviews, and oversaw the final edit to ensure a polished, professional presentation that aligned with the organization's stature.

Production Oversight: Managed the transition from raw footage to final product, ensuring the video effectively blended executive testimony with supporting visual evidence (B-roll, data, and graphics) to tell a cohesive story of transformation.